Retail Class 11 Syllabus

A retailer is one who stocks the manufactured goods and is involved in the act of selling to the final customer or consumer, at a margin of profit. Retailing is the last link that connecting the individual consumer with the manufacturing and distribution chain. It adds value in terms of bulk breaking and providing a wide variety of goods and services to customers as per their needs.

Part B: Vocational Skills (50 Marks)

Unit 1: Fundamentals of Retailing

• 1. Describe the fundamental of retailing
• 2. Describe the role of sales associate
• 3. Skills for handling retail by sales associate
• 4. List out the duties and responsibilities of sales associate

Unit 2: Process of Credit Application

• 1. List the features and conditions for credit sales
• 2. Identify the credit checks and getting authorization
• 3. Describe the process of credit requisitions
• 4. Demonstrate the techniques for determining credit worthiness

Unit 3: Mechanism for Customers to Choose Right Products

• 1. Identify the methods of selling in retail formats
• 2. Find out the sales promotion activities in retail store/mall
• 3. Respond to the questions and comments of customers in retail store/mall
• 4. Demonstrate the techniques of closing the sale in retail store/mall

Unit 4: Specialist Support to Customers

• 1. Demonstrate the product information to the customers
• 2. Explain the techniques to encourage customers to buy the products
• 3. List out the steps involving to provide personalized service
• 4. Maintain the post sale service support for attracting customers to resale the products in their retail store/mall

Unit 5: Health and Safety Management

• 1. Describe the Health and Safety Requirements
• 2. List the Equipment and Materials
• 3. Dealing with Accidents and Emergencies
• 4. Reporting Accidents and Emergencies